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Who needs plastic surgery, make-up and beauty regiments when you can just buy a whole new face in the form of a mask? The Uniface mask comes with cell-binding glue and features big anime eyes, long lashes, a perfect nose, contoured cheeks, and a narrow chin – an all-in-one product for a lifetime’s worth of confidence.

But, it’s not what you think. Uniface, developed by Zhuoying (Joy) Li, a design and technology graduate of Parsons The New School for Design, created the mask and an accompanying website as her thesis project last year in response to the pressures women face regarding the “never-ending quest to adhere to society-set beauty standards.”

Raised in China, Joy was motivated to create Uniface by the many young Chinese women who she says suffer negative self-esteem due in part to how the “media has manipulated women’s desire to have the same extreme facial features.”

“The longer I stay in the U.S., the more important I feel individuality is regarding facial appearance, which is the opposite in China,” she said. “A large number of Chinese women are overdoing make-up and plastic surgery and increasingly look like clones of each other. Uniface is intended to raise the awareness of this beauty issue, and to make women rethink about what they are doing to themselves.”

Would a world full of Unifaces make you feel a bit uncomfortable?

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